NSFW: Unfortunately Louis Rossman uses too much unnecessary profanity, but the insight about NYC and price gouging is worth a watch and is quite fascinating. And this is what everyone is saying Krogers is up to with electronic shelve pricing. Consequently, I don’t think they can do this at the moment, but we all know how desperate executives can get with needing to make profits and manage stock price, especially with the thin margins of grocery stores. So eventually, this will be exactly what they’re doing with their AI systems. Probably right about the time these Scan and Go systems change to Grab and Go with automatic checkout.