The most interesting part is at the beginning, with his comments coming at a “David Rockefeller Leadership Award” event. What this really comes down to is who owns voting shares and who they put on the board of their megacorp. CEO’s are like politicians in that they’re front men for the money and power behind them, doing what they’re instructed. The OCGFC, Owners and Controllers of Global Financialized Capital, are ultimately behind this DEI move. But it’s all a psyop on the population, as with Bud Light, the sales went to other beers owned by the very same megacorp, so was any economic harm really done by a consumer boycott? And they might just make more money with other brands they’re trying to drive business towards, or setting up some stock manipulation to profit from. And megacorps are global these days, e.g. my new 2003 Ford Ranger was assembled in America, but the engine was manufactured in France, and the transmission was manufactured in Germany. So don’t get caught up on a company supposedly being “American”. Consequently, one of the most compelling HD motorcycles was the V-Rod where Porsche helped them develop the engine, and what a megacorp they are.
The Volkswagen Group sells passenger cars under the Audi, Bentley, Cupra, Jetta, Lamborghini, Porsche, SEAT, Škoda and Volkswagen brands, motorcycles under the Ducati name, light commercial vehicles under the Volkswagen Commercial Vehicles brand, and heavy commercial vehicles via the marques of the listed subsidiary Traton (Navistar, MAN, Scania and Volkswagen Truck & Bus). It is divided into two primary divisions: the Automotive Division and the Financial Services Division. As of 2008, it had about 342 subsidiary companies.[11] Volkswagen also has three joint ventures in China, FAW-Volkswagen, SAIC Volkswagen and Volkswagen Anhui. The company has operations in roughly 150 countries, and it has 100 production facilities across 27 countries.
It looks like the woke DEI disease has claimed yet another victim—this time, it’s the all-American motorcycle company Harley-Davidson. They’ve gone from easy riders to progressive pukes faster than you can say “born to ride,” all thanks to their uber-woke German CEO, Jochen Zeitz. He’s now admitting that he took the job at this legendary American brand in order to turn an iconic symbol into a DEI wasteland. Think Bud Light on wheels…
Every @harleydavidson rider is going to want to see this. It sure sounds like CEO Jochen Zeitz admits that he took the Harley job because it was an opportunity to transform an American icon into embracing wokeness and DEI.
Read the quotes below carefully. He said this at a Synergos ‘David Rockefeller Leadership Award’ event. Synergos says they work to “dismantle systems that create the most urgent problems of our time…. social injustice and climate change.”
Doesn’t that just scream HARLEY-DAVIDSON!?
“As diverse as we could possible be as a brand and a business, and celebrate diversity and inclusion… That’s one of the reasons why I took the job because I believe in an incredible American icon and the transformation and the opportunity to contribute positively to a very divisive society.”
He goes on to say that “politics and politicians can only do so much… but business can be a significant force for good and not just because it’s the right thing to do, it’s the right thing for the business itself, being inclusive I think is a critical component.”
Harley has a problem and his name is Jochen Zeitz. No one can credibly argue that this guy isn’t a far left activist. In my view it’s clear that he’s telling us he took the job to transform Harley into a woke company. Customers, workers and dealers reaching out to me are angry. Harley’s board has a very limited window to act before permanent damage is done to the brand.
Straddling the fence isn’t going to work as more videos come out of Jochen’s words.
Every @harleydavidson rider is going to want to see this. It sure sounds like CEO Jochen Zeitz admits that he took the Harley job because it was an opportunity to transform an American icon into embracing wokeness and DEI.
Read the quotes below carefully. He said this at a… pic.twitter.com/LborUMTGaR
— Robby Starbuck (@robbystarbuck) August 13, 2024
And he’s clearly taking his mission seriously. He’s not just making Harley-Davidson “woke”—he’s burning rubber and turning it to ash in the process.
Exposed: The CEO of @harleydavidson says he became the “Taliban” in “a sustainable way” when he became a board member and admits he’s “trying to take on capitalism and redefine it.”
He says that him and his woke friends have “a better way of doing business… that is not just profitable from a financial point of view but also from a social and environmental point of view.”
He sounds like an enemy to traditionalism and capitalism which by proxy make him just plain unfit to lead @harleydavidson. It’s clear to me that his goal is to inject his left wing views into Harley even if it means destroying an American icon. This is unacceptable. He’s tarnishing the reputations of dealers by not doing the right thing. Most dealers do NOT agree with the woke actions taken by corporate.
If you’ve had enough, make your voice heard with one click here: https://citizencaller.com/campaigns/harley-goes-woke/
More quotes from this video:
“Then I became a board member at Harley-Davidson. Now you could ask, what am I doing here? Of course Harley’s all about the sound and the smell of the Harley-Davidson, isn’t it? So I became the Taliban again in a sustainable way. I decided to create a sustainability committee which I’m still chairing today.”
On sustainability: “it’s not just a buzzword out there that means little, you’re translating it into the DNA of what you’re doing in business. And that’s what we’re trying to do with the other initiative which I just co-chaired with Sir Richard Branson, which is called The B Team… In order to really try and redefine the role and purpose of business. So here again, now we are trying to take on traditional capitalism and try to redefine it.”
He says that him and the other globalist executives in the B Team “believe” that they can “collectively” “have a contribution toward a better way of doing business… that is not just profitable from a financial point of view but also from a social and environmental point of view.”
“It’s important that we create new leadership. That we get others to join a new thinking of a more sustainable business, of a better business that is more equitable in every respect. Socially, environmentally and financially.”
Exposed: The CEO of @harleydavidson says he became the “Taliban” in “a sustainable way” when he became a board member and admits he’s “trying to take on capitalism and redefine it.”
He says that him and his woke friends have “a better way of doing business… that is not just… pic.twitter.com/WqigLqLutD
— Robby Starbuck (@robbystarbuck) August 14, 2024
If you think the German CEO is just trying to score a few “progressive brownie points,” think again. This man is a committed left-wing Marxist, through and through.
Harley-Davidson CEO Jochen Zeitz is asked why people should trust that @harleydavidson’s “transformation” to left wing values “is for real” and “not just a PR stunt”?
He begins his argument for making Harley a climate activist company by saying he doesn’t want to say “follow the science” because “some people don’t like science” which seems like a clear knock at many Harley riders who didn’t blindly “follow the science” when Fauci told them to. That science was wrong by the way and those who didn’t listen were largely proven right.
Harley-Davidson CEO Jochen Zeitz is asked why people should trust that @harleydavidson’s “transformation” to left wing values “is for real” and “not just a PR stunt”?
He begins his argument for making Harley a climate activist company by saying he doesn’t want to say “follow the… pic.twitter.com/lTYJdFM3a6
— Robby Starbuck (@robbystarbuck) July 26, 2024
But if you think it can’t get any worse, you’re wrong. The iconic American company that vowed to always make their bikes in the US is now moving some key manufacturing to Thailand.
Wow. Harley-Davidson is moving production of some US motorcycles to THAILAND!
That means @harleydavidson lied when they told bikers and workers that they would never build bikes overseas for the US market.
This is DEI and wokeness in action.
Not sure what I mean by that?
Guess what company gets more diverse by moving jobs to Thailand? Harley-Davidson. Diversity is code for less white people and less American jobs for Americans of all races. This is the part of DEI people don’t even discuss. Many CEO’s use the diversity quotas as a way to eliminate American jobs in favor of cheap labor in some other country where people work for inhumane wages. We must put America first!
Harley is stabbing bikers and workers in the back under their woke CEO Jochen Zeitz.
Boycott this move with one click here.
Wow. Harley-Davidson is moving production of some US motorcycles to THAILAND!
That means @harleydavidson lied when they told bikers and workers that they would never build bikes overseas for the US market.
This is DEI and wokeness in action.
Not sure what I mean by that?… pic.twitter.com/T85i0bwurM
— Robby Starbuck (@robbystarbuck) August 9, 2024
Let’s face it, most conservatives are decent, well-informed people who care about protecting the planet. They want to do the right thing without buying into the hysterical alarmism that seems designed to make elites rich while lower-income people suffer. Small, reasonable changes are totally acceptable. However, what Harley-Davidson—a company that’s supposed to represent the American spirit—is doing now sounds more like far-left foreign Marxism with a communist green agenda aimed at controlling the masses through fear and hysteria. That attitude will turn Harley into the next “Bud Light” in no time, unless they do a u-turn and get back on course. They’re a motorcycle company, not a political machine.