{"id":4068,"date":"2023-05-12T09:18:22","date_gmt":"2023-05-12T16:18:22","guid":{"rendered":"https:\/\/jasonsblog.ddns.net\/?p=4068"},"modified":"2023-05-12T09:20:39","modified_gmt":"2023-05-12T16:20:39","slug":"elon-musks-new-twitter-ceo-a-wef-operative-from-nbc","status":"publish","type":"post","link":"https:\/\/jasonsblog.ddns.net\/index.php\/2023\/05\/12\/elon-musks-new-twitter-ceo-a-wef-operative-from-nbc\/","title":{"rendered":"Elon Musk&#8217;s New Twitter CEO a WEF Operative from NBC"},"content":{"rendered":"\n<p>For all those dupes placing hope in <a rel=\"noreferrer noopener\" href=\"https:\/\/jasonsblog.ddns.net\/index.php\/2022\/10\/28\/elon-musk-the-technocrat-and-wef-ygl-operative\/\" target=\"_blank\">Elon Musk<\/a> as a conservative who will bring about meaningful change and free speech, you&#8217;ve been played. The general conspiracy is that Elon is going to bring about his X (everything) App he tried to implement at PayPal and kept the rights to when he left. So you&#8217;ll have your banking connected (CBDC too), proven identity, vaccine passport and medical records, news, blogging, video&#8230; Basically the globalist&#8217;s digital <a rel=\"noreferrer noopener\" href=\"https:\/\/en.wikipedia.org\/wiki\/Panopticon\" target=\"_blank\">panopticon<\/a>. So WEF YGL Musk is picking another WEF member to head up his globalist play fresh from the WEF&#8217;s Future of Work Taskforce where she was chairman. Factor in Tucker Carlson&#8217;s new Twitter show and how he gushed over Musk in his <a rel=\"noreferrer noopener\" href=\"https:\/\/youtu.be\/a2ZBEC16yH4?t=327\" target=\"_blank\">interview<\/a>, and you can see how they&#8217;re trying to bring everyone in under their controlled opposition front. Consequently, Linda Yaccarino sure does look dark in the eyes, creepy.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"691\" height=\"484\" src=\"https:\/\/jasonsblog.ddns.net\/wp-content\/uploads\/2023\/05\/image-6.png\" alt=\"\" class=\"wp-image-4070\" srcset=\"https:\/\/jasonsblog.ddns.net\/wp-content\/uploads\/2023\/05\/image-6.png 691w, https:\/\/jasonsblog.ddns.net\/wp-content\/uploads\/2023\/05\/image-6-300x210.png 300w\" sizes=\"auto, (max-width: 691px) 100vw, 691px\" \/><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.washingtonpost.com\/technology\/2023\/05\/12\/new-twitter-ceo-linda-yaccarino-elon-musk\/\">https:\/\/www.washingtonpost.com\/technology\/2023\/05\/12\/new-twitter-ceo-linda-yaccarino-elon-musk\/<\/a><\/p>\n\n\n<div class=\"wp-block-ub-divider ub_divider ub-divider-orientation-horizontal\" id=\"ub_divider_b1f6d0bd-1039-4086-87d4-b7028fff95db\"><div class=\"ub_divider_wrapper\" style=\"position: relative; margin-bottom: 2px; width: 100%; height: 2px; \" data-divider-alignment=\"center\"><div class=\"ub_divider_line\" style=\"border-top: 2px solid #ccc; margin-top: 2px; \"><\/div><\/div><\/div>\n\n\n<p>By Kelsey Ables and Sarah Ellison<\/p>\n\n\n\n<p>After months leading Twitter, the company\u2019s owner, Elon Musk, has tapped NBCUniversal ad sales chief Linda Yaccarino to take the reins as CEO.<\/p>\n\n\n\n<p>NBC announced her departure from the company Friday morning. Thursday evening, a source familiar with the matter <a href=\"https:\/\/www.washingtonpost.com\/technology\/2023\/05\/11\/twitter-elon-musk-new-ceo\/?itid=lk_inline_manual_3\" target=\"_blank\" rel=\"noreferrer noopener\">told<\/a> The Post that the two were in advanced talks about the position.<\/p>\n\n\n\n<p>Musk had not publicly named Yaccarino but <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1656748197308674048?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">said Thursday<\/a> that the new CEO will start in aboutsix weeks, after which he will transition to executive chair and chief technology officer.<\/p>\n\n\n\n<p>The choice of Yaccarino, a longtime media industry insider, could signal a change at the ailing microblogging platform and prove a relief to advertisers, many of whom <a href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/11\/22\/twitter-advertiser-exodus-musk\/?itid=lk_inline_manual_6\" target=\"_blank\" rel=\"noreferrer noopener\">left Twitter after Musk<\/a> took control. Twitter has <a href=\"https:\/\/www.washingtonpost.com\/technology\/2022\/11\/04\/twitter-layoffs-explained\/?itid=lk_inline_manual_6\" target=\"_blank\" rel=\"noreferrer noopener\">laid off<\/a> roughly three-quarters of its staff, and users have complained about outages and a shift in atmosphere amid sweeping Musk-led changes.<\/p>\n\n\n\n<p>Whether Yaccarino will restore Twitter\u2019s pre-Musk culture, double down on the tech executive\u2019s approach or transform it into something else entirely will be a key question of her tenure \u2014 and users have wasted no time scraping her history to make predictions. Here\u2019s what we know.<\/p>\n\n\n\n<p>Yaccarino is chairman of global advertising and partnerships at NBCUniversal, where she oversees 2,000 workers on a team that has generated more than $100 billion in ad sales, according to her <a href=\"https:\/\/www.nbcuniversal.com\/leadership\/linda-yaccarino\" target=\"_blank\" rel=\"noreferrer noopener\">profile<\/a> on the company\u2019s website. Her team has forged partnerships with Apple News, BuzzFeed, Snapchat and Twitter, among others. Word of her talks with Musk come at a potentially awkward time, as Yaccarino is scheduled to address major NBCUniversal clients on Monday at the company\u2019s \u201cupfront,\u201d an event intended to attract advertisers.<\/p>\n\n\n\n<p>Some Musk fans have zeroed in on Yaccarino\u2019s work with the World Economic Forum, an organization of political power brokers and global business leadersthat Musk has criticized, as a sign that she will return Twitter to its old ways or tamp down on Musk\u2019s free-speech initiatives. At the WEF,which promotes globalization and hosts the annual Davos forum,she serves as chairman on the Taskforce on the Future of Work and sits on a committee for media, entertainment and culture, according to her LinkedIn profile.<\/p>\n\n\n\n<p>Responding to some of those concerns in a <a href=\"https:\/\/twitter.com\/elonmusk\/status\/1656834032704045056?s=20\" target=\"_blank\" rel=\"noreferrer noopener\">tweet<\/a>, Musk said that the platform\u2019s \u201ccommitment to open source transparency and accepting a wide range of viewpoints remains unchanged.\u201d<\/p>\n\n\n\n<p>In 2018, Yaccarino was appointed by President Donald Trump to serve a two-year term on his Council on Sports Fitness and Nutrition. As Ad Council chair, Yaccarino also partnered with the Biden White House in 2021 to create a <a href=\"https:\/\/www.washingtonpost.com\/coronavirus\/?itid=lk_inline_manual_16\" target=\"_blank\" rel=\"noreferrer noopener\">coronavirus<\/a> vaccine campaign <a href=\"https:\/\/www.youtube.com\/watch?v=n0HD1Yr9HZg\" target=\"_blank\" rel=\"noreferrer noopener\">featuring Pope Francis<\/a>.<\/p>\n\n\n\n<p>Musk and Yaccarino have collaborated previously. The pair appeared onstage together in Miami Beach last month for a <a href=\"https:\/\/together.nbcuni.com\/insights\/news\/twitter-from-conversations-to-partnerships\/\" target=\"_blank\" rel=\"noreferrer noopener\">talk<\/a> called \u201cTwitter 2.0: From Conversations to Partnerships,\u201d which was advertised as an \u201c<a href=\"https:\/\/www.prnewswire.com\/news-releases\/twitters-elon-musk-to-join-nbcuniversals-linda-yaccarino-on-stage-at-possibles-inaugural-marketing-event-301781035.html\" target=\"_blank\" rel=\"noreferrer noopener\">intimate conversation<\/a>\u201d about Twitter\u2019s role in culture and its future for marketers. NBCUniversal also recently <a href=\"https:\/\/nbcsportsgrouppressbox.com\/2023\/05\/05\/nbcuniversal-fortifies-olympic-and-paralympic-media-partnerships-with-twitter-and-snapchat-providing-greater-reach-and-scale-for-advertisers-during-olympic-and-paralympic-games-paris-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">expanded its partnership<\/a><a href=\"https:\/\/deadline.com\/2023\/05\/twitter-expands-olympics-partnership-with-nbcuniversal-elon-musk-1235355050\/\" target=\"_blank\" rel=\"noreferrer noopener\"> <\/a>with Twitter for the 2024 Paris Olympics, a move Yaccarino <a href=\"https:\/\/twitter.com\/lindayacc\/status\/1653869143840415748\" target=\"_blank\" rel=\"noreferrer noopener\">alluded to<\/a> in a tweet to Musk last week.<\/p>\n\n\n\n<p>A graduate of Pennsylvania State University, Yaccarino got her start in the media industry as an intern at NBCUniversal\u2019s media planning department, where, she <a href=\"https:\/\/www.youtube.com\/watch?v=_Rd9ZgbOUVw\" target=\"_blank\" rel=\"noreferrer noopener\">told Salesforce<\/a>, her \u201clove affair\u201d with media began. She spent nearly two decades in advertising, marketing and acquisitions at Turner before moving back to NBC, where she\u2019s worked for more than a decade.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>For all those dupes placing hope in Elon Musk as a conservative who will bring about meaningful change and free speech, you&#8217;ve been played. The general conspiracy is that Elon is going to bring about his X (everything) App he tried to implement at PayPal and kept the rights to when he left. So you&#8217;ll [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-4068","post","type-post","status-publish","format-standard","hentry","category-tech","category-world"],"blocksy_meta":[],"featured_image_src":null,"author_info":{"display_name":"Jason","author_link":"https:\/\/jasonsblog.ddns.net\/index.php\/author\/jturning\/"},"_links":{"self":[{"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/posts\/4068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/comments?post=4068"}],"version-history":[{"count":2,"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/posts\/4068\/revisions"}],"predecessor-version":[{"id":4072,"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/posts\/4068\/revisions\/4072"}],"wp:attachment":[{"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/media?parent=4068"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/categories?post=4068"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/tags?post=4068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}