When your business hustle is selling extremely overpriced toys, do you really want to alienate over half of your potential customer base? And I had either forgotten or didn’t know they were based out of Denmark. It will be interesting to see how this hurts them going forward. And I wonder what this will do to their TV show and movies?<\/p>\n\n\n\n
https:\/\/amgreatness.com\/2026\/07\/03\/lego-faces-backlash-over-pride-themed-content-aimed-at-kids\/<\/a><\/p>\n\n\n By AG News Staff<\/a><\/p>\n\n\n\n The Denmark-based toy company LEGO is facing criticism<\/a> after promoting Pride-themed content on social media and its website. Parents accused the company of introducing LGBT themes to a brand primarily marketed to children.<\/p>\n\n\n\n Although LEGO produces some building sets for adults, the company markets most of its products to children. Many young consumers follow the brand on social media.<\/p>\n\n\n\n In a recent Instagram post, LEGO celebrated Pride Month with the caption, \u201cPride moments built, brick by brick. Swipe to see more of our LEGO colleagues\u2019 stories.\u201d<\/p>\n\n\n\n LEGO goes all out for lgbtq pride<\/p>\n\n\n\n This is a toy brand for children!!<\/p>\n\n\n\n They just posted this video promoting gay marriage and marching in Pride parades.<\/p>\n\n\n\n THIS is what they\u2019re pushing on kids.<\/p>\n\n\n\n Absolutely disgusting! @LEGO_Group<\/a><\/p>\n\n\n\n Parents, BEWARE! pic.twitter.com\/TzqIN7V7eM<\/a><\/p>\n\n\n\n \u2014 Libs of TikTok (@libsoftiktok) July 1, 2026<\/a><\/p>\n<\/blockquote>\n\n\n\n The accompanying slideshow featured LEGO minifigures recounting coming-out experiences, including one character attending a Pride parade and another depicting a male character proposing to his boyfriend.<\/p>\n\n\n\n Parents and social media users criticized the post, with several calling for a boycott of the company.<\/p>\n\n\n\n \u201cLEGO is now openly pushing Pride parades, gay marriage, and rainbow ideology straight at children,\u201d one commenter wrote on X. \u201cThis isn\u2019t \u2018inclusion.\u2019 It\u2019s sexualizing childhood and grooming the next generation with adult themes.\u201d<\/p>\n\n\n\n LEGO is now openly pushing Pride parades, gay marriage, and rainbow ideology straight at children.<\/p>\n\n\n\n This isn\u2019t \u201cinclusion.\u201d It\u2019s sexualizing childhood and grooming the next generation with adult themes.<\/p>\n\n\n\n Parents are waking up. Boycott time. Companies that target kids with this\u2026<\/p>\n\n\n\n \u2014 ThePolarBear (@UnluckyIrishman) July 2, 2026<\/a><\/p>\n<\/blockquote>\n\n\n\n The commenter added, \u201cParents are waking up. Boycott time. Companies that target kids with this stuff deserve to lose customers\u2026 keep this garbage away from our children.\u201d<\/p>\n\n\n\n\n
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