{"id":14218,"date":"2025-11-06T08:23:11","date_gmt":"2025-11-06T15:23:11","guid":{"rendered":"https:\/\/jasonsblog.ddns.net\/?p=14218"},"modified":"2025-11-06T08:34:33","modified_gmt":"2025-11-06T15:34:33","slug":"ford-ceo-jim-farley-strikes-a-cautious-tone-on-apples-new-carplay-ultra-and-its-increasing-control-over-cars-do-you-want-the-apple-brand-to-start-the-car","status":"publish","type":"post","link":"https:\/\/jasonsblog.ddns.net\/index.php\/2025\/11\/06\/ford-ceo-jim-farley-strikes-a-cautious-tone-on-apples-new-carplay-ultra-and-its-increasing-control-over-cars-do-you-want-the-apple-brand-to-start-the-car\/","title":{"rendered":"Ford CEO Jim Farley Strikes a Cautious Tone on Apple\u2019s New CarPlay Ultra and Its Increasing Control Over Cars: \u2018Do You Want the Apple Brand To Start the Car?\u2019"},"content":{"rendered":"\n

It’s amazing how new cars have become such spying machines<\/a>, and it would seem that Apple is perhaps trying to encroach on auto manufacturers to profit off of their data tracking in combination with their own<\/a>. And Ford’s offerings have a communication bus where all the different computer systems can communicate, becoming a complex mess for servicing. And car brands have jumped the shark with what they charge for their vehicles, with even the former quality brands dropping off significantly. It’s as if they know the financial crash and the tribulation are coming soon, so they’re trying to squeeze customers as much as possible while they still can, making them as cheaply as possible.<\/p>\n\n\n\n

https:\/\/fortune.com\/2025\/11\/05\/ford-ceo-jim-farley-apple-carplay-ultra-control-over-cars\/<\/a><\/p>\n\n\n

<\/div><\/div><\/div>\n\n\n

By Marco Quiroz-Gutierrez<\/p>\n\n\n\n

\"\"
Ford CEO Jim Farley<\/figcaption><\/figure>\n\n\n\n

Automakers are in revolt over Apple<\/a> CarPlay, and some, like Ford CEO Jim Farley, are questioning how much control the tech company should have over a car\u2019s systems.<\/p>\n\n\n\n

At the center of the conflict between Big Tech and Big Auto is CarPlay Ultra, the newest version of the popular CarPlay system that can mirror a user\u2019s iPhone interface on a screen within a vehicle. Announced earlier this year, CarPlay Ultra is going a step further by displaying car functions like fuel level and speed. It also lets drivers control the air conditioning, radio, and driving modes, all from the same screen. Aston Martin is the only automaker that has fully integrated CarPlay Ultra into its vehicles.<\/p>\n\n\n\n

While Ford is committed to Apple, CEO Farley said: \u201cWe don\u2019t like the execution of Ultra in round one.<\/p>\n\n\n\n

\u201cI\u2019ve talked to Tim [Cook] many times about this. Ford does not have the right, in our opinion, to disrupt someone\u2019s digital life when they get in their car,\u201d Farley told The Verge in an interview<\/a>.<\/p>\n\n\n\n

Farley later said Apple needs to make a decision on how much it wants to encroach into a vehicle\u2019s systems. Giving an outside company power over a car\u2019s mechanics could be a slippery slope, he added.<\/p>\n\n\n\n

\u201cHow far do you want the Apple brand to go? Do you want the Apple brand to start the car? Do you want the Apple brand to limit the speed? Do you want the Apple brand to limit access?\u201d asked Farley.<\/p>\n\n\n\n

The conflict over Apple CarPlay heated up earlier this year when GM CEO Mary Barra said the company\u2019s future vehicles would no longer support Apple CarPlay or its Google<\/a> counterpart, Android Auto. The company first began phasing out compatibility for both systems in its EVs in 2023. <\/p>\n\n\n\n

Since the release of CarPlay Ultra, other automakers, including Audi, Mercedes-Benz, Polestar, Volvo<\/a>, and Renault<\/a>, currently have no plans to integrate the new system into their cars, the Financial Times <\/em>reported<\/a>, despite Apple touting them as committed in a 2022 WWDC announcement. <\/p>\n\n\n\n

Carmakers are in a tough spot as Apple CarPlay and Android Auto are considered must-haves for many new car buyers, according to preliminary data from research firm AutoPacific<\/a>. A McKinsey<\/a> report from 2023 found that 85% of car owners who had CarPlay or a similar system preferred it over the carmaker\u2019s operating system.<\/p>\n\n\n\n

Still, the data hasn\u2019t yet persuaded carmakers enough to give up control of the dash. Mercedes introduced its own Mercedes\u2011Benz Operating System (MB.OS) that combines infotainment and car functions. Other car companies like Toyota<\/a> and Volvo are also developing their own systems, according to the Daily Mail<\/em><\/a>.<\/p>\n\n\n\n

Whatever Ford ultimately decides on CarPlay Ultra, it is clear to Farley that a car\u2019s digital experience is quickly becoming one of its most important specs.<\/p>\n\n\n\n

\u201cThe difference between car companies where you have a software-defined vehicle is not going to be what your sheet metal looks like. It won\u2019t be how powerful your EV motor is. That\u2019s all math. All the cars look nice. It\u2019s going to be this digital experience that says why someone buys this or that,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"

It’s amazing how new cars have become such spying machines, and it would seem that Apple is perhaps trying to encroach on auto manufacturers to profit off of their data tracking in combination with their own. And Ford’s offerings have a communication bus where all the different computer systems can communicate, becoming a complex mess […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,7],"tags":[],"class_list":["post-14218","post","type-post","status-publish","format-standard","hentry","category-tech","category-world"],"blocksy_meta":[],"featured_image_src":null,"author_info":{"display_name":"Jason","author_link":"https:\/\/jasonsblog.ddns.net\/index.php\/author\/jturning\/"},"_links":{"self":[{"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/posts\/14218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/comments?post=14218"}],"version-history":[{"count":3,"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/posts\/14218\/revisions"}],"predecessor-version":[{"id":14222,"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/posts\/14218\/revisions\/14222"}],"wp:attachment":[{"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/media?parent=14218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/categories?post=14218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jasonsblog.ddns.net\/index.php\/wp-json\/wp\/v2\/tags?post=14218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}